Experience is often used as the yardstick for evaluating a marketing partner... and The Marketing SWOT Team has broad, real world experience in successfully addressing a wide range of marketing challenges in a variety of categories.

But what sets a consultant apart is how that experience is used. While that experience forms the foundation for our investigation and analysis we do not allow it to dictate pre-conceived notions of what the answer might be. Each project is designed, executed and analyzed with an eye toward uncovering new insights and ideas that can drive unique new solutions.

Where our experience really pays off is in providing the ability to get off to a quick start, bring proven ideas from other categories and to understand the real world application of our work so the answers are relevant, actionable and effective.

- Appliances
- Automotive
- Beverages
- Communications
- Cough/cold
- Dietary supplements
- Energy & utilities
- Financial services
- Food
- Hair care
- Healthcare
- Household products
- Lawn & garden
- Men’s products
- Pain relievers
- Public service
- Publishing
- Retailing
- Rx
- Rx / OTC switch
- Skincare
- Tabletop
- Technology
- Vitamins
for more information contact:
Peggy Masterson, President, CEO
212-845-9060

pmasterson@mastersongroup.com
Alan Goltz, EVP, Chief Strategy Officer
212-845-9061
agoltz@mastersongroup.com
Barbara Strautman, EVP, COO
212-845-9062
bstrautman@mastersongroup.com