Our goal is to simplify rather than further complicate the already complex market dynamics you have to deal with. We identify and focus on those few simple, basic truths that underlie consumer attitudes and behavior, societal trends, marketplace dynamics or competitive action … the few that have the greatest impact on your business success. Understanding how those simple truths drive the reality of the marketplace and how to influence those truths enables us to provide clear, actionable direction that results in positive change for your product.

for more information contact:
Peggy Masterson, President, CEO
212-845-9060

pmasterson@mastersongroup.com
Alan Goltz, EVP, Chief Strategy Officer
212-845-9061
agoltz@mastersongroup.com
Barbara Strautman, EVP, COO
212-845-9062
bstrautman@mastersongroup.com