"Never enough time to do it right, always having to find time to do it over.” – how often have we all thought that?

"Good, fast, cheap…pick any two.” – but, funny how no one wants bad or slow.

As marketers, we all often wish we could devote the time needed for intense investigation and exhaustive analysis to get the answers to an important business question…and when we can, we do. But, we live in fast times. We often don’t have the luxury of doing everything we would like, so instead, we do what we can. And sometimes, even accept that the results may not be the same, but it’s the best we can do in a given timeframe.

We believed there had to be a way to meet the challenges of “fast times” and still get the kind of benefits our rigorous inductive strategic approach provides. And so was born One, One, One & Done. The concept is simplicity itself…

Here’s how One, One, One & Done works: Bring us a single question facing your business or brand that needs to be addressed NOW.

One, One, One & Done is designed to laser in on the one question and deliver the one strategically insightful answer that will move the business forward. “Will this promotion generate the desired behavior?” “Is this packaging change a hit or a miss?” “Are customers getting the right message from our tag line?” … you get the idea.

for more information contact:
Peggy Masterson, President, CEO
212-845-9060

pmasterson@mastersongroup.com
Alan Goltz, EVP, Chief Strategy Officer
212-845-9061
agoltz@mastersongroup.com
Barbara Strautman, EVP, COO
212-845-9062
bstrautman@mastersongroup.com