The insight is right, the messaging strategy is pinpoint accurate, focused and compelling. But that strategy can be interpreted in any number of ways and the choices made here could be the difference between game changing messaging and just more clutter in the target's field of view. Typically, a range of messaging concepts or executions are developed and debated or tested. That's where MessageMaker™ can make the difference.

MessageMaker™ is the Masterson/SWOT Team’s proprietary qualitative methodology for evaluating alternative messaging directions at either the concept or executional stage of development. By involving the target at this stage of development the overall impact of the alternatives, the core communication and specific content can be evaluated and fine tuned to create the most compelling and motivating interpretation of your air-tight strategy. And the brand goes to market with a concept or message that has been optimized and "pre-qualified" by the target itself.

for more information contact:
Peggy Masterson, President, CEO
212-845-9060

pmasterson@mastersongroup.com
Alan Goltz, EVP, Chief Strategy Officer
212-845-9061
agoltz@mastersongroup.com
Barbara Strautman, EVP, COO
212-845-9062
bstrautman@mastersongroup.com