SWOT DataMining™ is an innovative process founded in two core strategic principles.That there is a wealth of additional value waiting to be extracted from existing data and information. And that an inductive analytical approach will yield the most innovative and productive insights and direction from the material.

Over time most brands and products amass a considerable amount of solid data, information and research learning. We treat this information not as an endpoint but as the raw material for further investigation and analysis. Individual facts, insights and truths are extracted from the existing data and then analyzed for new learning and insight. Data Mining™ can be applied reactively, to find new answers to existing issues, or proactively as the source of new initiatives.

By working from validated data sources, solutions growing out of this process are, in a sense, “pre-qualified.” Good data in results in good solutions out. And Data Mining™ has the effect of integrating and unifying what is often seen as disparate or conflicting information. Frequently, in fact, these assignments have as their primary goal the integration of a variety of internal strategies, initiatives and points-of-view into a single strategic structure to guide the product or brand.

Whether the goal is generating a specific solution, identifying new opportunities or developing a singleminded, integrated strategic platform, Data Mining™ is an efficient, effective and unique way to get new value from existing data.

for more information contact:
Peggy Masterson, President, CEO
212-845-9060

pmasterson@mastersongroup.com
Alan Goltz, EVP, Chief Strategy Officer
212-845-9061
agoltz@mastersongroup.com
Barbara Strautman, EVP, COO
212-845-9062
bstrautman@mastersongroup.com